This course encompasses previous interactive design and development experience. The emphasis in this course will be on the application of design methodologies in the planning and implementing of interactive, instructional projects across multiple platforms. The theories of UX and UI are explored and implemented in design solutions. Students will study the methods of investigative research, develop measurable objectives, use systematic thinking and information architecture through visual design by the use of conceptual creation for interactions. Students will be encouraged to explore engaging approaches to merging content with interactive design, incorporating social-cultural issues.
CAD VISION:
To be the preeminent academic environment where creativity and technology converge
CAD MISSION:
CAD inspires, innovates, and educates in fields where creativity and technology converge
General Objectives: To develop your understanding and use of the basic principles of UX + UI and web design. This course will explore techniques, terminology and skill sets to becoming successful visual communicators in the field of information design.
Course Objectives: Upon completion of this course students will be able to:
Community:
My Aims:
Student Responsibilities:
This course provides an overview of branding and identity design as an integrated study within the field of graphic design. By utilizing brand processes, theories, and design methodology, brand strategy, positioning, touch-points, research, and management will be considered in the process of creating comprehensive branding and identity systems. Past and present case studies will provide students historical background and explore current and future trends in design for branding.
CAD VISION:
To be the preeminent academic environment where creativity and technology converge
CAD MISSION:
CAD inspires, innovates, and educates in fields where creativity and technology converge
My Statement: The primary goal of this course is to prepare students to develop independent professional graphic design and application skills. Additionally, projects will focus on a wide range of illustrative styles and experimentation with alternate ways of illustrating a message through conceptual and compositional variations. The course assignments are designed to strengthen the students abilities to plan, analyze, and evaluate solutions to graphic identity design problems. To maximize the learning experience of this course it is important for students to challenge themselves beyond accepting only average work.
Course Objectives: Upon completion of this course students will be able to:
Community:
My Aims:
Student Responsibilities:
An intermediate exploration of the combination of type and image emphasizing hierarchy, layout, grid and other organizational structures of design.
CAD VISION:
To be the preeminent academic environment where creativity and technology converge
CAD MISSION:
CAD inspires, innovates, and educates in fields where creativity and technology converge
General Objectives This course is an introduction to the fundamental principles of typography to effectively convey information,emotion and conceptual ideas to specific audiences. This course also builds on the brief introduction of typography that is integrated into the Elements of Graphic Design course. Focus is on the communicative function and aesthetic nature of typographic problem-solving. Exercises help students understand typographic hierarchy, grid structure, form and communication. Lectures cover typographic terminology and anatomy, history of typography as well as type classification, type measurement, and issues of legibility and readability. Students will also refine their skills in using relevant software.
Course Objectives: Upon completion of this course students will be able to:
Community:
My Aims:
Students Responsibilities:
Methodology:
Typography conveys to the mind a recognizable meaning of forms that are interpreted as language. This course will explore this visual language, by focusing on typographic expression as a communication tool from a historical and theoretical perspective. Attention to typographic relationships, concept development, and visual organization is critical to the typographic designer and will be thoroughly explored.
Course Description: Introduction to the basics of typography and design, and to the use of type to solve visual problems. Topics include anatomy, legibility, hierarchy, and verbal/visual relationships.
Course Objectives: Upon completion of this course students will be able to:
Methodology:
Web Graphics is designed to introduce students to the basics of web design, and to the manner in which designers must deal with the web as visual problem solvers. Emphasis will be placed on individual expression and the acquisition of skills required for effective design for the digital space. Instructional processes include discussion, demonstration, critique, and supervised studio problem-solving strategies.
Course Objectives:
This course emphasizes the preparation of a digital marketing campaign for a business You will develop a understanding of how digital marketing campaigns work through the development of a brand.
Course Description: Advanced graphic design project course building on concepts learned in Graphic Design I. Emphasis will be on exploring and discussing important components of design that unite us as designers, and to learn from this shared experience.
Assessment: Student teams will be run as a real-life digital agency working towards a finished direct/interactive marketing campaign for the client
Typography conveys to the mind a recognizable meaning of forms that are interpreted as language. This course will explore this visual language, by focusing on typographic expression as a communication tool from a historical and theoretical perspective. Attention to typographic relationships, concept development, and visual organization is critical to the typographic designer and will be thoroughly explored.
Course Description: Advanced course building on concepts learned in AR318. Emphasis on multi-page layouts through typographic theory and application.
Course Objectives: Upon completion of this course students will be able to:
Methodology: Upon completion of this course students will be able to:
Exploration of basic design principles-line, form and color, as visual communication. Problem solving, generation of ideas, development of concepts and the integration of word and image.
Course Description: Graphic Design One is an introductory course that covers the methodology by which we communicate visually. Concepts learned in foundation courses are reintroduced as they apply to Visual Communications. In this course, the principles of Gestalt are highly emphasized as they relate to the formal and conceptual organization of two-dimensional space. The execution process includes an immersion into the history of graphic design, extensive research, idea generation, and design strategies that emphasize the verbal-visual partnership. Concepts learned in foundation courses are reintroduced as they apply to Visual Communications. In this course, the principles of Gestalt are highly emphasized as they relate to the formal and conceptual organization of two-dimensional space. The execution process includes an immersion into the history of graphic design, extensive research, idea generation, and design strategies that emphasize the verbal-visual partnership.
Course Objectives: Upon completion of this course students will be able to:
Students will employ higher-order thinking skills when analyzing and evaluating works of art or aesthetic based issues.
Gain essential techniques and skills required for digital production
Students will demonstrate expertise in documentation, display, and promotion of artwork.
Understand principles of page layout, emphasis on choosing appropriate illustrations and photos
Have a basic understanding of professional working relationships in the graphic arts field, such as communicating clearly the client’s message and completing work of the highest quality possible
Research and analyze existing design strategies to enhance understanding and awareness of problem solving methods
Students will use journaling as an integral and significant part of their creative process.
Enhance one’s own ability to articulate and critique individual work
Students will recall an array of foundation and advanced knowledge in the visual fine arts.
This is a senior level course. The primary objective of this course is to prepare the student to work on a project from idea development to actual production across a range of media. Another objective of this course is to develop the student’s ability to solve complex and layered information, design, and communication problems. Students in this course have already taken the multimedia electives, and will apply these skills to creating virtual design solutions, backed with print media as well. The course will prepare the student for a world where design and communication parameters are changing and evolving with new media and a virtual global environment.
Course Objectives:
The internship professional practice is a course that provides the student with an opportunity to gain professional working experience. The student can obtain the work experience either through an internship or a self-directed approach tailored to meet the students’ specific goals, approved and surprised by the graphic design professor. The main focus is on preparing students to transition into the working environment by gaining professional experience or an opportunity to focus on job related skills.
Course Description: Students work with art faculty mentor to complete independent art projects. Does not involve formal group faculty critiques. Primarily intended for advanced non-majors. Prerequisite: Advanced course work in discipline, mentor approval, chair approval.
Course Goals:
This introductory course in visualization is a study of the interrelationship of subject matter, media, design and craftsmanship, introducing methods of image making through drawing and sketching. The objective of the course is to develop the problem-solving skills necessary for the effective communication and interpretation of visual concepts.
The course assignments will involve research, ideation, synthesis, implementation and evaluation as related to communicating ideas effectively.
Course Objectives: By the conclusion of the course, the students will be able to:
The Senior Art studio is a course that provides the student with an opportunity to strengthen experience in a major studio area. The student obtains the experience through a self-directed approach tailored to meet the students’ specific goals, approved and supervised by the studio area concentration instructor.
General Course Objectives
The purpose of this course is to further develop the ability of the design student to work creatively and individually through assigned problems with the overall aim of preparing a highly professional portfolio of projects.
Course Objectives: Upon completion of this course students will be able to:
Students will demonstrate all the skills they have learned during the entire graphic design program.
Use a journal in the creative process:
Extrapolate and interpret date (useful information in developing form and content)
Reveal synthesis of ideas (formulation of fine art images)
Critical evaluation: subobjective: To demonstrate objectivity and confidence in making judgments about one's artwork through reflection
Students will demonstrate their specific direction and style.
Produce visual fine art images: subobjective: To demonstrate that creativity in expressing content is an essential aspect of producing significant fine art.
Reveal significance of content
Reveal technical expertise
The senior art studio provides students with opportunities to gain professional work experience. The main focus is to prepare students to transition into the work environment by gaining professional experience and to strengthen job related skills. At the conclusion of the capstone the student should have an understanding of the business practice of setting fees, writing contracts and working with an agent.
History of Graphic Design is a survey of the development of graphic communication from prehistoric times to the present, investigating the origins of printing and typography in Europe leading to the design of the printed page, the impact of industrial technology upon visual communication, and the growth and development of modern graphic design.
Course Overview
This course examines the historical development of design from 1850 to the present. The course will include discussion of such topics as the terminology of the arts, the language of stylistic criticism, and the relationship between art and the historical social forces. Particular emphasis will be given on how to interpret works of art, using two art-historical methods, formal analysis and contextual analysis.
Course Objectives
Developmental progression of style, technique and material in art of the past 150 yrs.
Expose the students to visual descriptive language and terminology with an emphasis on criticism and contemporary art theory.
To provide the student with a contextual framework about understanding the cultural, sociological, technological influences as they stirred the course of artistic development.
Confront the question of “What is Art?” and are objective standards possible in the post-modern culture.
Compare and contrast art in museum or gallery settings with art in the mass media.
Assessment Objective
Students will recall knowledge in specified areas of the visual fine arts at a competent level.
To reveal knowledge of art history.
Students will demonstrate higher-order thinking skills when writing about works of art.
Advanced Art History courses with an emphasis on one or more of the following areas: Contemporary Art, American Art, Oriental Art, Principles of Art History. Lecture 3 hours. Prerequisites: ENGL 1213 and 3 hours of History.
The student will formulate and execute an extensive project under the supervision of an instructor, OR the student will complete an approved internship in the field of graphic design. This course will also allow the student to refine portfolios. Pre-requisite: Senior standing
Students explore “wayfinding”, a method of organizing design around the third dimension or the natural environment. Emphasis will be placed on creative strategy, unique means of communication, and technical proficiency in graphic design applications. The projects will include coordinated transportation graphics, billboards, and international signage. The class will be exposed to team activities and group critiques. Pre-requisites: GDSG 3433
Course Goals
The goal of this course is to train students to design clear and meaningful solutions with the user and environment in mind and to equip them with processes for solving complex problems. The broader goal is to help students gain confidence in their ability to articulate and create professional-quality artwork. To understand complex information the semiotic method will be explored in three different levels. The first level is how information is ordered and is referred to as the syntax level. The next level, the semiotic level, is based on how individuals interpret the data. The pragmatic level is based on how well an individual understands the information (knowledge).
Course Objectives:
The goal of this course is to train students to design clear and meaningful solutions with the user and environment in mind and to equip them with processes for solving complex problems. The broader goal is to help students gain confidence in their ability to articulate and create professional-quality artwork. The semiotic method will be explored in three different levels to understand complex information design. The first level is how information is ordered and is referred to as the syntax level. The next level, the semiotic level, is based on how individuals interpret the data. The pragmatic level is based on how well an individual understands the information (knowledge).
Students will be introduced to the graphic methods and principles of organization used to represent quantitative data such as tables, charts, graphs, maps, diagrams, and instructional material. Pre-requisite: ART 2413, GDSG 3423 and GDSG 3433 or permission of instructor.
Corporate identity includes the development in areas such as logo design, trademark, signature, marketing and advertising design. The course assignments are designed to strengthen the students’ abilities to plan, analyze, and evaluate solutions to Graphic Identity Design problems. This course explores the theories/terminology of symbols and icons with an emphasis on logo design for corporate entities. Corporate design trademark development will be explored from concept to application through the vector based computer-drawing program Adobe Illustrator™. The student will continue to enhance computer literacy skills in the page layout programs. Approaches to printing are also investigated.
Students will be exposed to digital photography with a particular emphasis on advertising, editorial photography and visual communication. Through this course students will improve their development of project management skills.
Course Goals
This advanced design course is an exploration of digital imaging theory. Emphasis is placed on retouching and manipulating photographic images. The information activities will explore current topics and technology in the design field. The assignments will involve image retouching, image enhancement and photographic montages.
Course Objectives: Upon completion of this course students will be able to:
Understand technical terminology as it relates to digital imaging.
Use a journal in the creative process: subobjective: Demonstrate a designated proficiency in the use of computer hardware and software Analyze content of images in relation to form.
Understand the process involved in scanning, retouching, and enhancing an image.
Critical evaluation: subobjective: To demonstrate objectivity and confidence in making judgments about one's artwork through reflection
Further explore the dynamics of image content and meaning, composition, scale, color, cropping, manipulation, and the digital capture.
Produce visual fine art images: subobjective: To demonstrate that creativity in expressing content is an essential aspect of producing significant fine art.
This course focuses on the techniques and principles used to enhance and manipulate images. Principles of perceptual organization, including aesthetics and composition, will be explored through assigned projects, the use of scanners, and digital cameras. Applications will utilize the raster imaging-editing program Adobe Photoshop. Pre-requisite: ART 2413
This course explores the theories and terminology of symbols and icons with an emphasis on logo design for corporate entities. Corporate design trademark development will be explored from concept to application through the vector-based computer drawing program Adobe Illustrator. Approaches to printing are also investigated. Pre-requisite: ART 2413
This course is an introduction to Graphic Design and its expanding horizons. The course includes the integration of design principles with communication parameters. Integration of typographic and visual elements is discussed as well as an understanding of design methodology and conceptual and expressive skills. Students in this course will have the ability to perceive, understand, conceptualize, plan and translate a concept into a viable and effective visual solution.
Introduction to ceramic techniques, with focus on exploration, ideas, and the aesthetics of form.
This course presents a comprehensive approach for learning illustration. Fundamental concepts, techniques and styles will be explored through a variety of media. Students will complete a series of exercises and projects that emphasize hand and eye coordination, control and technique.
This course emphasizes the development of technical proficiency through the use of the basic concepts of vector (Illustrator) and raster (Photoshop). Terminology of software tools, file formats, and image development will be learned using Mac operating systems.
An introduction to the processes of creatively translating concepts from words to effective visual communication through graphic design, layout, and technical illustration.
Introduction to Fine Arts is a General Education Core course designed to introduce students to a variety of masterpieces of art and music. The course emphasizes various periods of artistic expression and how art and music are reflections of the social, intellectual, spiritual, political, and economic lives of a given people.
Color will be investigated in light of the physical, psychological and emotional effects it evokes. Lectures, research and studio projects will explore color theory and law, color harmonies, perceptual relationships, and the use of color as a communication tool.
This course introduces students to the framework of visual, conceptual, and spatial forms in three-dimensional design. Students will develop concepts through a variety of processes and materials, including clay, wood, and plaster. Emphasis is on exploration of form and craftsmanship. Pre-requisite: ART 1213
This course introduces students to the framework of visual, conceptual, and spatial forms in two-dimensional design. Emphasis is given to visual hierarchy and the elements and principles of basic design. Assigned projects will address individual expression and visual language as a means of expression.
This course focuses on the language of visual expression and the development of perceptual skills using one, two, and three-point perspective drawing. A variety of media are utilized to develop these skills. Pre-requisite: ART 1113 or permission of instructor.
This introductory course in presentation techniques is a study of gesture and contour drawing, with an emphasis on the relationship between non-objective and representational drawing, using a variety of media. No prior drawing experience necessary.
This introductory course in visualization is a study of the interrelationship of subject matter, media, design and craftsmanship, introducing methods of image making through drawing and sketching. The objective of the course is to develop the problem-solving skills necessary for the effective communication and interpretation of visual concepts.
This course introduces students to the skills needed for the successful production and manipulation of raster images using image manipulation software. Students will master the application of painting and editing tools and techniques offered by the software program such as selection techniques, basic layer controls, digital masking, image correction and enhancement. Additional topics will include the relevance of image size, resolution and file format specifications when working with raster images. Comprehension and correct usage of terminology and concepts are emphasized. Class 2, Lab 3,
This course is an introduction to Adobe Photoshop. It provides necessary skills and vocabulary to further develop the technical skills associated with rastor imaging. Numerous exercises of a basic nature will be given with personal critiques following the completion of each exercise. (Portfolio acceptance)